Business Growth Archives - Opus1 https://opus1.io/resources/tag/business-growth/ Admin Less. Inspire More. Wed, 10 Sep 2025 19:14:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://opus1.io/wp-content/uploads/2025/07/Opus1-Featured-Image-66x66.png Business Growth Archives - Opus1 https://opus1.io/resources/tag/business-growth/ 32 32 Seven Drum City https://opus1.io/resources/seven-drum-city/ Mon, 21 Jul 2025 14:10:29 +0000 https://opus1platform.wpenginepowered.com/?p=412 In this testimonial, Christopher Luis Jorge of Seven Drum City shares how Opus1 reduced scheduling workload and empowered students. He highlights the flexible features and improved experience compared to Mind Body.

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Describe how Opus1 has helped you better manage and grow your school?

Christopher Luis-Jorge: Everyone, my name is Christopher Louis Jorge, and I’m a studio manager at a music school in Washington DC called 7DrumCity. We back in in January made the complete jump to Opus1 from our old software, and it has been a real boon for us. We’ve been really benefiting from the uh. Uh, from the features that Opus1 offers us, uh, specifically, I think about how before Opus, my days began with opening up our emails and every single day we were responding to the same kind of questions related to rescheduling and helping our students to, to coordinate their schedules, to do makeup lessons, asking about teacher availability and so forth. And the thing that was just so demoralizing about that at the time was how rote. That kind of thing was um. The answers were some variation of the same kind of thing, but required a human touch to provide the necessary context so the student can have the time that they needed. But one of the things I’ve really valued about Opus1 is the emphasis on student autonomy. Um, we’ve been able to configure it in such a way that our teachers’ time, our time is protected, the students don’t have full reign to Schedule themselves for silly hours or create these massive gaps or anything in our teacher schedules, but it has given the students the ability to take the reins for themselves. And in doing so, the most obvious way in which it has affected us is now when I log in for the start of the day and check our emails, um, I no longer feel an impending sense of dread. I didn’t know the dread was there, but it was, and Opus1 has really made that a lot easier. We also use our space, uh, as a rehearsal space and while I recognize that Opus1 isn’t necessarily constructed with the rehearsal space in mind, um, it’s adaptability to work for a rehearsal space has been a really nice side effect of moving to Opus1. Uh, the same sort of benefits occur there too. Uh, no longer are we micromanaging all of the nitty gritty scheduling stuff, who’s going to be in what room at what time? The tools that Opus1 provides has made that significantly easier for all of us. Uh, and it’s been a really good experience. It’s made things a lot easier, um, in doing so. It’s helped the same people who have been here the whole time, uh, free up our minds to think about other projects. We’ve been growing since we’ve switched to Opus1 and the reduced cognitive load that we’ve all, been enjoying as a product of switching to Opus1 has been a godsend, to be quite frank, uh, the same amount of people are now doing more work. Um, and that sounds, and I don’t mean that in the like, oh, we’re a 5 person team doing the work of 10 people. I mean to say that there was this task, there were these, these series of tasks that every single workday. Just occupied our minds and prevented us from. Uh, from really doing what we wanted to do. This is a music studio. Everyone who works here, myself included, are musicians, we engage in art and varying forms. Um, I would consider myself a creative person, and I think the rest of our team would similarly consider themselves creative people by using Opus1 by switching from our old software, or scheduling software. It has allowed us to Be more creative, to have our minds free so that we can think about higher order concerns. Uh, I think our students have also been responding to it very well too. They, uh, I mean, obviously, they’re able to reschedule for themselves, which is, which helps us, uh, but we’ve been noticing a lot of students have been feeling more in control, more empowered to. to be involved in their uh in their own lessons management. Another feature that I really like too is the sort of student hierarchy system that Opus provides, in which parents can assign. Uh, their children as dependents under a larger umbrella. Uh, that’s been extremely helpful in keeping straight, some of the more nuanced situations. Uh, for instance, we do have students who are divorced, uh, and having them, having them, structured in such a way has made things a lot easier for us, for them.

What would you tell someone who is thinking about trying Opus1?

Christopher Luis-Jorge: I would encourage someone who’s interested in Opus1 to give it a try for sure. Uh, I would mention that Opus1 appears to be a youthful software. Is that safe to say, in the sense that I, I feel that you have, they have a lot of potential and a lot of really strong customer support. Um, we’ve only implemented Opus for a few months now, and in that time span we’ve seen requests we’ve made. Uh, become features in the software, and it creates this impression at least of a very dynamic and constantly growing. sort of digital ecosystem, uh, and um it’s such a, it’s just it’s very flexible, it’s very flexible and its potential is is yet to be completely realized. Uh, so I would encourage people to give it a shot, uh, see what you like about it, and there’s something that you feel is missing. In my experience, Opus1 has been listening and takes it very seriously. Uh, I’ve seen these missing features get added as soon as the email has been sent, so, um, you provide a lot of support, and I would, I would mention to a person who’s interested in Opus1, just the, the unusual level of support that you all provide.

What did you use before Opus1 and what’s better about Opus1?

Christopher Luis-Jorge: Prior to using Opus1, we were using Mind Body. um, and Mind Body was fine. It was fine. The problems though are are baked pretty deeply into the software. Mind Body was constructed to be a management tool for yoga studios, and there are certain intrinsic assumptions that went into it, that when we translate it into a music school context. Uh, created a lot of problems that were that were tricky, they were very nuanced to fix. For instance, though I recognize there are different schools and practices of yoga, uh, there are different skill levels as well. The differences between these things are not quite as significant as the difference between. The drum The bass guitar, the electric bass, and singing. Uh, so having a software that can appreciate that we have a teacher, yes, but this teacher has X, Y, or Z instruments under their belt, they’re comfortable teaching these things, um, and to really honor the difference between. These these different instruments has simplified a lot of things uh with running a music school. That’s significantly better. Uh, not to mention the fact that Opus allows for a lot more hands on, uh, customer interaction with their own scheduling has reduced the workload for us. We are no longer answering the same frequency of questions that we would used to get every single day, uh. Parents feel more aware of their own students schedules, which is fantastic that we weren’t seeing that in Mind Body, um students feel more empowered to reschedule, they seem more aware of how many makeup credits they have, things like that. It’s a really simplified the equation for us considerably.

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Melody Magic Music Studio https://opus1.io/resources/melody-magic-music-studio/ Sun, 15 Jun 2025 14:10:11 +0000 https://opus1platform.wpenginepowered.com/?p=413 In this testimonial, music school owner Marlayna Goosby shares how Opus1 streamlined billing, makeup lesson scheduling, and text communication. She highlights the easy switch from Jackrabbit Music, user-friendly design, and outstanding support.

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Describe how Opus1 has helped you better manage and grow your school?

Katherine Knight: Using Opus1 has really helped me to grow and to manage my studio. I love that all of my clients’ information is in one place for our group classes, for our lessons, and it makes it very easy to communicate with the families, be in touch with them right from one platform. We can click on their phone number to text them without having to type in a phone number. We can click on their email to send them an email. We can pull up their account while we’re on the phone with them, see everything that has been going on, and really show that we are in the know about their students enrollments, their payments, and everything else. Another thing that I really like about Opus are the reports. I have definitely enjoyed using the conversion and their retention reports, and these are reports that I haven’t found in other programs to be completely accurate. I can pull up a conversion report, look at who is signing up for a trial and did they actually enroll? And I could also look at individual teachers who’s having the best conversion rate and what are they doing to get that there? Who has the best retention rate and then use them. To get their ideas and talk to our other teachers about what ideas they can implement to make that happen, and I couldn’t do all of that if I didn’t have the really easy to pull reports, and that is something that has really made a big difference in my studio to help hone in on where do we need to work, what is working, what do we need to change.

What would you tell someone who is thinking about trying Opus1?

Katherine Knight: It was a bit overwhelming when I was trying to figure out if I wanted to switch to Opus1 for my management system. Uh, and it really wasn’t until I was all the way in it that I realized just how many features there are. And the best way to really figure that out is to utilize all of their help, all of their videos. Uh, all the meetings that you can schedule and find out everything that Opus can do because it’s, it’s way beyond what I thought it was going to be. I knew it was going to be good. I knew it was going to solve some of my problems that I had with previous systems using two systems at once. So I knew having one system was going to be, uh, a big change and a big help. But I didn’t realize just all of the intricacies that are gonna help be able to tag certain clients that you want to send out follow up email and all the customization that can be done. And additionally, all of the support and help that you get from Opus1, they are so ready to help you make themselves available, follow up with you, and I’ve never had any other system provide that much support.

What did you use before Opus1 and what’s better about Opus1?

Katherine Knight: I have used several different enrollment systems throughout the years in the 22 years that I’ve run a music studio. Some of them were Mind Body, MyMusicStaff, My Virtuoso, uh, that’s just to name a few. I’ve used quite a few trying to find the right fit. The thing that I really like about Opus1 is that it handles group classes as well as private lessons, as well as events like recitals and camps and one-off events. With ease, all in one system. I have been in situations where I’ve used two different systems at the same time, one for private lessons, one for group classes, and that was just a lot to maintain to have my client list doubled, to have all their credit card information in two different places or running their credit card information in one system, but their enrollments in the other. It’s been all very, very complicated. So, Opus1 takes that complication out. It handles everything with ease, and you can customize the way you have everything set up, so your makeups can be done one way for your private lessons. Your makeups can be done another way for the group classes. You can, the, the ways to set things up is endless, so you can make it tailored exactly right for your studio, which is a huge plus in my mind.

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Mason Music https://opus1.io/resources/mason-music/ Wed, 14 May 2025 14:09:51 +0000 https://opus1platform.wpenginepowered.com/?p=414 This testimonial showcases how Opus1 revolutionized school management for Mason Music. Transitioning from various systems to Opus streamlined processes, enhanced student and teacher relations, and provided invaluable networking opportunities with other schools.

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Describe how Opus1 has helped you better manage and grow your school?

Park Butterworth: Opus1 has been a complete game changer for us here at Mason Music. We went from managing our leads, our customers, our teachers’ experience in multiple softwares, multiple systems and spreadsheets to one single system, which is Opus. Our prospects populate directly from our Opus hosted intake form. Right into our Opus Prospect pipeline, allowing us to follow up with them very intentionally, individually, and even automatically through their automated campaigns. Overall, I would say we have more control over the quality of the student, customer, teacher, and ultimately the administrative or operations experience of just running the business. Beyond this, I would say that the relationships that we’ve formed with other schools who use the software platform have been extremely invaluable. They have been so open with their systems, their processes, their staffing, the way that they do things, and it’s been really insightful for our business as we’ve learned to grow in scale using a lot of their similar ideas. So I really cannot describe in enough detail how great Opus has been for us.

What would you tell someone who is thinking about trying Opus1?

Park Butterworth: If you’re thinking about making the change to Opus, you absolutely should. There’s no time like the present. Sure, changing systems, changing softwares is a massive undertaking. There’s no two ways around that. This challenge often gets more difficult as you grow. So there’s no time like the present. Ask yourself if you would rather deal with the short-term pain of making that migration to the Opus platform or dealing with the long-term consistent pain of continuing to encounter the same headaches, the same challenges, the same empty promises that your current software system gives you. It is worth it. Take the plunge. Here are my words. Opus offers a white glove implementation. They’re going to guide you and your leadership team, your operations team through the process. They’ll help you set up your settings, move your customer information, add your teaching staff, help you migrate your your backend payment processing, so much more. They were even open to our team’s feedback about the migration process and are constantly working to improve that and the software. Ultimately, I would say that Opus is a software specifically designed for music schools. This means they understand your challenges, they understand your customers, they know who you’re serving. They know the people that work for you, your employees. You’re not having to mold or craft a more generalized scheduling software solution to your needs and deal with all the headaches that that provides. So with Opus, you’re not just another subscriber, another transaction on their books, you and your business are a valued partner helping serve one another as both of you grow.

What did you use before Opus1 and what’s better about Opus1?

Park Butterworth: Prior to using Opus One, we used a plethora of different software systems. Our business originally launched simply using Google Calendar, Google Workspace, and Square for scheduling and billing. Around 6 years after the business launch, we did transition to using Teacher Zone. Teacher Zone truly was a significant step forward in our ability to lead and manage our business. It brought a lot of different features to the table that were very impactful for us. However, as a music school with 5 locations here in our local market and growing, we found many of Teacher Zone’s frustrations and, and limitations very frustrating. The limitations, the lack of fidelity and reporting, the duplicative management of our staff across different teaching locations, um, it’s very, very challenging, and all these changes spurred us to make a change in the spring of 2024. Simply put, Opus is just better in every single way. I mean, from the speed of the software, the nuance, the level of control we can have over the granular micro details of the system, it’s just super impactful. Sure, Opus has limitations. There’s no way to sugarcoat that, but I’ve seen countless times just in the past year where the barriers that we’ve encountered, or issues that we’ve encountered within Opus1 have been addressed by their team. We have been consistently solicited for our feedback on their system, and we’ve seen that feedback implemented into the software. And in my perspective, that feedback loop builds so much trust between our business and Opus1. It truly feels exciting to be a part of the Opus ecosystem at this time and watch both of our businesses grow together. Um, it genuinely feels like the, like Opus continues to grow and adapt to meet our ever-changing needs as a unique business and I know they’re going to do the same for you.

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Grow Your Gift Conservatory of Music https://opus1.io/resources/grow-your-gift-conservatory-of-music/ Sun, 20 Apr 2025 13:34:42 +0000 https://opus1platform.wpenginepowered.com/?p=405 In this testimonial, music school owner Marlayna Goosby shares how Opus1 streamlined billing, makeup lesson scheduling, and text communication. She highlights the easy switch from Jackrabbit Music, user-friendly design, and outstanding support.

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Describe how Opus1 has helped you better manage and grow your school?

Marlayna Goosby: Opus1 was a really um important decision that we made for our community music school. Um we used another platform when we first got started, and it worked for what it needed to, um, but I was ready for more automation. I was ready um to be able to do automatic billing, um, campaigns through emails. I was ready to do text messaging coming through our system. we were really big on makeup lessons, and so being able to program those in Opus1.io and have them pretty much run themselves with parents being able to book their own makeup lessons, cancel their own lessons, that was really huge for us, and it took a lot of the manpower away from our admin team so that they can do other things. We are definitely one of the top competitors in our area because of the software that we use that is Opus1. I, um, and parents just love the ease of being able to schedule, reschedule, and cancel their lessons, and also being able to communicate with their teachers through the system as well. It’s just really awesome.

What would you tell someone who is thinking about trying Opus1?

Marlayna Goosby: If somebody was thinking about or talking about trying Opus1. I would wholeheartedly tell them to do it and not just get the the base subscription, but add on those um campaigns, add on those text messages, and specifically talking about the text messages, we kind of drugg our feet a little bit um because I was hemming and hawing over the price of adding text messages, but being able to text our customers or prospective customers has been a game changer. Being able to text our instructors has been a game changer. We get pretty frustrated when emails are being sent, not being opened, and then our customers and instructors are frustrated because they don’t know about the information because they haven’t checked their email. And so being in such a fast-paced society, doing text messages has changed the game. I talk about Opus1.io all the time. Um, the, um, the transfer of information from our last software system was not nearly as difficult as some of the users tried to make me believe. Um, we did that part ourselves. I love being able to have the opportunity to comb through our old system and our old data and get rid of the things that we didn’t need to bring over and I love the intuitiveness of Opus1 Everything just makes sense. Um, you may not know what the process is or what process you need to use the first time, but once you’re taught by the tech support team. It’s pretty intuitive. And speaking of the tech support team, I love those folks. Um, sometimes I ask really dumb questions because I’ve been working in Opus for hours and my eyes start to cross. I’m jumbling all the information, so I ask little silly questions. They’re still so thoughtful, helpful, and thorough with their answers. They’ve never made me feel like I was wasting their time. Um, and they, you know, if it takes a couple of days to get back with me, it’s not been one time that my question has fallen through the cracks when it’s taken a few days to get back with me. Super great tech support, super great customer service is definitely a 10 out of 10 that I would suggest for anybody that’s looking for a robust system to help grow their school.

What did you use before Opus1 and what’s better about Opus1?

Marlayna Goosby: The software I used before Opus1. I was Jackrabbit Music. Um, I don’t really remember where I got the idea to use that. It might have been another music school owner in some of the different states that I researched, um, so I used that, but it was, it’s designed for gyms like gymnastics or swimming. Um, companies and so it worked for what we needed it for initially as we first opened the school, but as we continue to grow, as I continued to learn more about the direction I was moving in, how I wanted to be a front runner when it comes to innovation and technology. In our community for the community music school, um, Opus1.io I was just exactly um what we needed, and in terms of what was better about it, um, being for first and foremost, it was the makeup lessons that were able to be scheduled and rescheduled and canceled. Um, the lessons that were able to be canceled, the number of hours our admin took trying to appease our parents when it came to, um, makeup lessons. That’s probably the most pivotal point when I determined, yes, we’re moving to Opus1.io I because it did that thing. Also being able to have multiple locations, um, our business model is a little bit different and not exactly what Opus1. I was set up for, but then being able to make exceptions to the number of locations that we have has been excellent, in allowing us to work our model, how we work it. They were very transparent in how they were able to make those exceptions, and I’ll be very sure to respect those as we continue to grow. But again, um, just being so intuitive, very easy to teach, very easy to learn. Um, the tech support modules, like the videos and everything has been incredible, so we don’t have to spend so much time on the chat with tech support. if we need to review some things, um, we’re able to do that through the video. So Opus One has been far above, what we use with Jackrabbit Class. Opus1 is for music school owners, and it does everything that I think that it needs to be done.

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Opus1 and AIMM Announce Strategic Partnership to Advance Music Retail Education https://opus1.io/resources/opus1-aimm-partnership/ Tue, 25 Jun 2024 20:59:23 +0000 https://opus1.io/?p=429 Opus1’s partnership with AIMM gives independent music retailers new tools to grow their lesson programs, deepen customer relationships, and boost sales.

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Opus1 Partners with AIMM to Support Independent Music Retailers and Drive Lesson Program Growth

We’re excited to announce a new strategic partnership between Opus1 and the Alliance of Independent Music Merchants (AIMM). This collaboration highlights the powerful connection between growing lesson programs and increasing retail success for independent music retailers.

Aligned in Mission and Purpose

AIMM’s dual focus on retail and education aligns perfectly with Opus1’s mission: to provide music education businesses with the tools and technology to streamline, scale, and optimize their lesson programs. As AIMM’s preferred vendor for lesson business management, Opus1 is committed to equipping members with actionable insights and all-in-one tools to strengthen both the lesson and retail sides of their businesses.

Why This Partnership Matters

“At Opus1.io, we recognize the unique synergy between successful lesson programs and increased retail traffic for music retailers. While our platform is focused on optimizing lesson operations, the impact often extends beyond the lesson room, helping retailers attract more customers and build long-term relationships. This partnership with AIMM will help retailers enhance their lesson offerings, which in turn can positively affect their retail business,”

Rory Cain, Head of Sales at Opus1.io

A Meeting of Minds and Expertise

Opus1 has established itself as a thought leader in the music education space, with years of experience refining technology that meets the specific needs of music schools. By combining our expertise with AIMM’s deep collective knowledge of the music retail industry, this partnership represents a significant meeting of minds and data. Together, we are uniquely positioned to empower music retailers by providing unparalleled insights into the lessons market and the critical ways it intersects with retail.

What We Do

Opus1’s all-in-one solution simplifies lesson management, from customer acquisition to scheduling, invoicing, and communications, allowing retailers to focus on running efficient lesson programs.

“We’re thrilled to partner with AIMM because it strengthens the link between streamlined lesson management and retail success. By optimizing lesson operations, retailers can create more opportunities for customer engagement that naturally benefit their stores,”

Sam Lellouche, CEO and Founder of Opus1.io

This partnership represents a shared commitment to the success of both the lesson and retail components of music retailers across the country. Together with AIMM, we look forward to helping our mutual clients thrive in every aspect of their business.

Are you an AIMM member ready to level up your lesson program? Start your free trial with Opus1 →

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Opus1.io Partners with Five Elms Capital to Power Performing Arts School Growth https://opus1.io/resources/opus1-announces-investment-five-elms-capital/ Tue, 25 Jun 2024 19:27:12 +0000 https://opus1.io/?p=455 Opus1.io secures growth capital from Five Elms Capital to expand its platform and empower performing arts schools worldwide. Investment Announcement PALO ALTO, Calif., June 25, 2024 /PRNewswire/ – Opus1.io, the leading end-to-end practice management platform for lesson- and class-based performing arts businesses, announced today a strategic investment from Five Elms Capital, a global growth [...]

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Opus1.io secures growth capital from Five Elms Capital to expand its platform and empower performing arts schools worldwide.

Investment Announcement

PALO ALTO, Calif., June 25, 2024 /PRNewswire/ – Opus1.io, the leading end-to-end practice management platform for lesson- and class-based performing arts businesses, announced today a strategic investment from Five Elms Capital, a global growth equity firm specializing in software. This investment will fuel Opus1’s continued product innovation and expansion, helping performing arts professionals operate and grow their businesses with greater efficiency.

Mission and Platform Impact

Opus1 exists with one mission: to give performing arts schools the tools to spend less time running their business and more time inspiring students. Our platform streamlines every aspect of operations—scheduling, booking, staffing, marketing, invoicing, and payments—into one modern, easy-to-use system. Since founding Opus1 in 2019, CEO Sam Lellouche has been committed to solving the operational challenges he faced firsthand while running his own music school.

“In the last 18 months, our growth has been exponential,” said Lellouche. “The feedback from our customers has been overwhelmingly positive, and we are proud to have such a meaningful impact on an industry we care so deeply about. With Five Elms’ support, we’ll continue investing in our product while accelerating growth into new markets.”

Scaling Operations and Community Support

With over 175,000 monthly users worldwide, Opus1 serves performing arts schools of all sizes. This partnership with Five Elms enables immediate expansion of our customer service and product development teams to better serve our growing community.

“Performing arts schools face increasing complexity as they scale from one instructor to many,” said Austin Gideon, Principal at Five Elms Capital. “Opus1 helps them reduce administrative work so they can focus on inspiring students. The company has proven itself as a premier end-to-end solution for the performing arts industry, and we’re excited to help expand their reach into new verticals.”

New Product: Opus1 Plus

Opus1 recently introduced Opus1 Plus, a growth-focused solution for studios ready to scale. Featuring advanced reputation management, sales pipeline tracking, and predictive retention tools, Opus1 Plus empowers business owners to anticipate and address challenges—like student cancellations—before they happen. Its marketing capabilities put the expertise of a chief marketing officer into the hands of every studio owner.

“Opus1 has been an advocate for performing arts education businesses from the very beginning,” said Rory Cain, Head of Sales at Opus1. “Our partnership with Five Elms Capital allows us to strengthen that commitment, helping owners grow their impact in their communities through both our flagship platform and Opus1 Plus.”

About Opus1

Opus1 began as a disruptor in the music school software space and has grown into the leading provider of end-to-end technology solutions for performing arts academies worldwide. Built by performing arts studio owners for performing arts studio owners, Opus1 is designed to manage customers, staff, services, schedules, invoices, and payments—all in one place. Our platform supports both individual and class-based learning. Learn more at opus1.io.

About Five Elms Capital

Five Elms Capital is a global growth equity firm investing in fast-growing B2B software businesses that users love. Since 2007, Five Elms has partnered with more than 65 software platforms, providing over $2.4 billion in capital and resources to accelerate growth. Learn more at fiveelms.com.

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How to Market Your Summer Programs https://opus1.io/resources/how-to-market-your-summer-programs/ Wed, 05 Jun 2024 20:04:14 +0000 https://opus1platform.wpenginepowered.com/?p=133 Summer attendance can dip, but smart marketing can help you stay full. In this post we explore three simple ways to promote your summer programs using social media, local partnerships, and timely offers.

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We’ve talked about attendance declining in the summer months. We all expect some of our students to take the summer months off as it is the nature of our business. Our experts have even shared many ways to increase attendance in the summer, like in our Summer Guide. But what we haven’t talked about is how to market these summer attendance solutions. Where do you market to your potential students? What do you say? Let’s talk about the big three.

1. Organic Social Media

Organic is just a fancy way of saying un-paid social media advertising. Even if your social media following is small, posting about summer lessons, summer classes, and any special offers is a great way to advertise what your studio is doing this summer. Another way to make organic social media go further is to request that your followers and staff share the posts to gain more exposure. Having a social media contest, featuring students and staff in your posts, or creating limited time offers are all great techniques for social media marketing. If one thing doesn’t work, try something else! Every studio, city, and following is unique. This is a place to let your creativity shine!

In the studio marketing world, these visitors are known as “impulse buyers”. While still a valuable customer set, customers that find you via social media are often less educated in your specialty and are at the beginning stages of research for after school programs. We call these top of the funnel leads. The best practice for these individuals is to be prepared with introductory emails or handouts that explain the basics if your course offerings, pricing, and policies to set them and their teachers up for future success. For even higher return, share your course/class schedule in your posts with a link to your Opus1 portal. This will allow parents to browse course offerings, view these introductory materials, and instantly register and pay for courses online.

2. Paid social media

Just like the title, paid social media marketing is where you have to spend a little money. Expert tips for paid social media marketing are 1) keep budgets small 2) use special offers and 3) be specific. Starting with a small budget on a paid ad or boosted post lets you test different offers and information until you find what works for you. These offers are always going to perform the best with a broader audience. “Special Offer” doesn’t have to mean a discount either – it could be the final spots in a popular class, a limited run lesson plan, or a package deal. Anything that encourages a person to make an immediate purchase falls in this category. Now – be specific. What does this mean? Be specific on what the offer is, how they claim the offer, if it has an expiration date, and what your preferred contact method is. For the easiest sale, add your special offering to your Opus1 portal and create a registration link you can share online.

3. Partnerships

Many marketing professionals call this affiliate advertising, influencer advertising, or sponsored posts. The great thing about partnerships is they don’t have to be expensive! Partnering with local businesses, “influencers” or events is a great way to get your business out there this summer. Summertime is when families are “out and about”, making partnerships (both online and physical advertisements) even more beneficial. Your local cafe, coffee shop, activity center, community center, community pool, recreation center, etc. – all great places to partner with! Many times, by simply asking, you can set up a tit-for-tat advertisement agreement with local partners. Trading flyers, business cards, social posts, or promotional offers is cost effective for both businesses, and guarantees exposure to new families. When larger partners host events, becoming a sponsor is an excellent way to gain exposure to your studio as well – especially events for families! Within your Opus1 portal, you can schedule automated email and SMS campaigns to announce your partnerships and sponsorships to your current prospect list to give them the push they need to finally register their child.

Before embarking on a partnership or sponsorship journey, be sure that your online presence is “up to snuff”. Many potential clients who see your business advertised locally will do online research before registering for classes. Online reviews, a quality website or social media page, and easy to find information about your business is imperative to the success of these Google searches. We call these “high intent” customers. While they often have more knowledge of your services and are further in the buying cycle, they are harder to convert because of their propensity for online research. A quality online presence is just the trick to gaining them as new clients.

No matter what you do to market your lessons this summer, keep two very important things in mind. First, persistence is key! Marketing isn’t immediate – but the payoff is worth the work. Second, save your receipts! Marketing is a business expense that brings you returns in more ways than one. You’ll thank yourself when tax time rolls around next year. Our Business Optimization Module makes storing this information a breeze. Not using Opus1 for your studio yet? Get a 30 day free trial of the features listed above to see how Opus1 can help you operate and grow your business more efficiently.

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Understanding the ROI of Investment in Music School Management Platforms https://opus1.io/resources/understanding-the-roi-of-investment-in-music-school-management-platforms/ Fri, 10 May 2024 20:26:53 +0000 https://opus1platform.wpenginepowered.com/?p=336 Running a music school is about more than great lessons—it’s about smart operations. This post explores how management platforms drive ROI by streamlining admin work, improving retention, and freeing you to focus on what matters most.

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Music schools are increasingly embracing the power of cloud-based music school management platforms, propelling them towards a future filled with efficiency, improved communication, and a focus on nurturing young musicians. However, for any music school owner or administrator, a crucial question remains: What is the return on investment (ROI) of implementing a music school management platform?

This blog delves into the world of music school management software, exploring the tangible benefits it offers and how these benefits translate into a positive ROI for your music school. We’ll explore factors like increased efficiency, improved student retention, streamlined administration, and data-driven decision-making, all contributing to a stronger financial foundation for your school.

Short-Term Gains: Streamlining Operations and Reducing Costs

The most immediate benefits of implementing a music school management platform lie in its ability to streamline everyday operations and reduce administrative workload. Here’s how:

  • Automated Tasks: Imagine the time saved by automating tasks like scheduling lessons, sending invoices, and managing enrollment. Cloud-based platforms take care of these mundane yet essential processes, freeing up valuable staff time for more strategic initiatives.
  • Improved Communication: Streamlined communication between teachers, students, and parents fosters a more cohesive learning environment. Platforms allow for quick and easy communication through internal messaging systems or integrated email tools.
  • Reduced Paperwork: Say goodbye to overflowing filing cabinets! Cloud-based platforms eliminate the need for paper-based record-keeping. All student information, lesson plans, and financial records are securely stored in the cloud, accessible from any device.
  • Simplified Billing and Reporting: Platforms automate the billing process, generating invoices and collecting payments online. Additionally, they provide insightful reports on enrollment trends, student progress, and financial performance.

These seemingly small changes have a significant impact on the overall efficiency of your music school. Reduced administrative workload translates to lower operational costs, freeing up resources that can be invested in hiring new teachers, purchasing new instruments, or expanding your course offerings.

Long-Term Gains: Enhancing the Learning Experience and Boosting Student Retention

While cost reduction is a key factor, the true value of a music school management platform lies in its ability to improve the student experience and foster a thriving learning environment. Here’s how:

  • Personalized Learning: Some platforms offer features like student portals where students can access lesson materials, track their progress, and submit assignments. This fosters a sense of ownership and engagement in their musical development.
  • Improved Scheduling Flexibility: Online scheduling allows students to easily book lessons around their busy schedules, reducing missed appointments and boosting overall satisfaction.
  • Enhanced Communication with Teachers: Platforms facilitate better communication between students and teachers. Students can ask questions, submit recordings for feedback, and receive timely support outside of scheduled lessons.
  • Engaging Online Learning Tools: Some platforms integrate with online learning tools, allowing for a seamless blend of in-person and virtual learning experiences. This caters to students who may require more flexibility or live in remote locations.

These factors all contribute to a more engaging and rewarding learning experience for students. Happy and motivated students are more likely to remain enrolled in your program, leading to increased student retention and a more predictable income stream for your music school.

Measuring the ROI: A Data-Driven Approach

While the benefits discussed above are undeniable, quantifying the ROI of a music school management platform requires a data-driven approach. Here are some key metrics to track:

  • Increased Efficiency: Track the time saved by automating tasks like scheduling and billing. Multiply this by the hourly wage of your staff to calculate the cost savings achieved.
  • Reduced Administrative Costs: Compare administrative expenses before and after implementing the platform. This could include reductions in paper supplies, printing costs, and potential staffing changes.
  • Improved Student Retention: Track student enrollment trends over time. An increase in retention translates to recurring revenue from satisfied students.
  • Increased Revenue: Analyze if the platform helps attract new students through improved online presence or streamlined enrollment processes.

By tracking these metrics, you can build a data-driven case for the ROI of your music school management platform. It’s important to consider the upfront costs of the platform subscription and potential implementation fees against the quantifiable cost savings and revenue gains achieved over time. Most reputable software providers offer free trials or demos, allowing you to test the platform and see the potential benefits before committing.

Beyond the Numbers: The Intangible Benefits

While a positive ROI is crucial for any business decision, the benefits of music school management platforms extend beyond just numbers. Some of the intangible benefits include:

  • Improved Teacher Satisfaction: Streamlined workflows and increased communication can lead to a more positive and productive work environment for teachers, allowing them to focus on fostering a love of music in their students. This translates to a more passionate and engaging teaching style, which ultimately benefits the students’ learning experience.
  • Enhanced Parent Engagement: Platforms with features like parent portals and automated progress reports ensure parents remain informed and involved in their child’s musical journey. This fosters a collaborative effort between parents, teachers, and students, leading to a more supportive learning environment.
  • Building a Strong School Community: Efficient communication tools and centralized student information systems facilitate a stronger sense of community within the music school. Students can connect with peers, teachers can easily share resources, and parents can stay informed about upcoming events and school-wide initiatives.

These intangible benefits may not be easily measured in dollars and cents, but they contribute significantly to the overall success and longevity of your music school. A well-run school with happy teachers, engaged students, and supportive parents creates a nurturing environment where a lifelong love of music can truly flourish.

Choosing the Right Platform: Considerations for Music Schools

With a plethora of music school management platforms available, choosing the right one for your specific needs is crucial. Here are some key factors to consider:

  • Features and Functionality: Identify your school’s unique needs and choose a platform offering the features that best address them. Consider features like online scheduling, student portals, billing options, and reporting functionalities.
  • Scalability: Will the platform grow with your school? Choose a platform that can accommodate your anticipated growth in student enrollment and faculty size.
  • Ease of Use: A user-friendly platform is essential for both administrators and staff. Look for platforms with intuitive interfaces and comprehensive training materials.
  • Security and Data Privacy: Ensure the platform prioritizes data security and complies with relevant student data privacy regulations.
  • Cost and Pricing: Compare pricing structures of different platforms and choose one that best fits your budget. Many platforms offer tiered pricing based on features and number of users.

By carefully considering these factors, you can select a music school management platform that delivers a positive ROI and empowers your school to thrive.

The Future of Music Education: Embracing Technology

The future of music education is brimming with exciting possibilities. Cloud-based music school management platforms are at the forefront of this evolution, paving the way for a more personalized, flexible, and data-driven learning experience. As technology continues to evolve, we can expect even more advancements in areas like:

  • Artificial Intelligence Integration: AI-powered platforms can personalize learning pathways by analyzing student data and recommending specific exercises or practice techniques.
  • Enhanced Mobile Accessibility: Mobile apps will empower students to manage their practice schedule, submit recordings for review, and access learning materials on the go, fostering greater ownership and independence in their musical development.
  • Integration with Online Learning Tools: Seamless integration with online learning platforms will provide teachers with a wider range of resources and tools to create engaging and interactive virtual lessons.

Embracing cloud-based management platforms positions your music school at the forefront of innovative music education. By leveraging technology to streamline operations, improve communication, and personalize learning, you can create a thriving environment where a love of music can blossom and grow.

In conclusion, investing in a music school management platform isn’t just about cost savings; it’s about investing in the future of your school. It’s about empowering your staff, engaging your students, and fostering a vibrant learning environment where the melody of music continues to inspire and enrich lives. With a data-driven approach and a focus on both tangible and intangible benefits, you can unlock the full potential of music school management software and ensure your school continues to grow.

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Marketing Your Music School in the Digital Age: Strategies That Work https://opus1.io/resources/marketing-your-music-school-in-the-digital-age-strategies-that-work/ https://opus1.io/resources/marketing-your-music-school-in-the-digital-age-strategies-that-work/#comments Thu, 07 Mar 2024 17:37:48 +0000 https://opus1platform.wpenginepowered.com/?p=1 Marketing a music school today means more than flyers and word-of-mouth. In this post we explore how to build a strong online presence through audience targeting, content marketing, and digital advertising—so you can connect with the next generation of students.

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The landscape of music education has undergone a significant shift in the digital age. Gone are the days of relying solely on flyers and word-of-mouth to attract students. Today’s potential music students are hyper-connected, researching options online before making a decision. For music schools, this presents both a challenge and an opportunity. The challenge is adapting to a new marketing landscape. The opportunity is reaching a wider audience and attracting a new generation of music enthusiasts through engaging digital marketing strategies.

This blog post will equip you with the knowledge and tools to be effective at marketing your music school in the digital age. We’ll explore a range of strategies, from understanding your target audience to leveraging the power of content marketing and paid advertising. By implementing these strategies, you can build a strong online presence, attract new students, and ensure the continued success of your music school.

Understanding Your Audience

Identifying Your Target Audience:

The first step to any successful marketing campaign is understanding your target audience. Who are you trying to reach? Are you focusing on young children, teenagers, or adults? What instruments are you specializing in? Are you catering to beginners, intermediate learners, or advanced musicians? The more specific you can be about your ideal student, the more effective your marketing efforts will be.

The Importance of Knowing Your Audience for Effective Digital Marketing:

Understanding your audience allows you to tailor your message and choose the right digital channels to reach them. For example, if you’re targeting young children, you might focus on creating engaging videos and leveraging social media platforms popular with parents. On the other hand, if your target audience is adults seeking to learn a new instrument, you might prioritize search engine optimization (SEO) to ensure your music school website appears at the top of relevant search results.

Tools and Techniques for Audience Research:

There are a number of tools and techniques you can use to research your target audience. Here are a few suggestions:

  • Online surveys and polls: Gather valuable data directly from your target audience about their interests and needs.

  • Social media listening: Look at online conversations to understand the challenges and aspirations of potential students.
  • Competitor analysis: Analyze how your competitors are marketing themselves and identify any gaps you can fill.

  • Market research reports: Utilize existing research reports on music education trends and student demographics.

Tailoring Your Message:

Once you understand your target audience, you can craft messages that resonate with them. Focus on the benefits your music school offers, such as experienced instructors, a fun and supportive learning environment, and the joy of making music. Use language that is appropriate for your target age group and avoid generic marketing speak.

Examples of Successful Targeted Messaging in Music School Marketing:

  • For parents of young children: “Spark your child’s creativity and build lifelong skills with our engaging music lessons for kids!”

  • For adults seeking to learn a new instrument: “It’s never too late to learn! Our personalized adult music lessons can help you achieve your musical goals.”

  • For aspiring musicians: “Take your music to the next level with expert instruction from our professional music teachers.”

Leveraging Digital Marketing Channels

Now that you understand your target audience, let’s explore some key digital marketing channels you can leverage to reach them:

Optimizing Your Website for SEO:

Your website is the hub of your online presence. Optimizing your website for SEO ensures that it appears at the top of search results when potential students search for music lessons in your area. Focus on using relevant keywords throughout your website content, from your homepage to individual lesson pages. Ensure your website is mobile-friendly and loads quickly, as these factors are crucial for SEO ranking.

Social Media Marketing:

Social media platforms are powerful tools for connecting with potential students and building a community around your music school. Choose the platforms where your target audience is most active, such as Facebook, Instagram, or YouTube. Share engaging content that showcases your teachers, student achievements, and the fun and inspiring atmosphere of your music school. Respond to comments and messages promptly to foster interaction and build relationships.

Email Marketing:

Building an email list of interested prospects allows you to nurture leads and convert them into students. Offer valuable incentives, such as free e-books or discounts on lessons, to encourage visitors to sign up for your email list. Send regular email newsletters with informative content, upcoming events, and special offers. Segment your email list to send targeted messages that resonate with different audience segments.

Content Marketing for Music Schools

Creating high-quality content can attract organic traffic to your website, establish you as an authority in music education, and build trust with potential students. Here are two effective content marketing strategies:

Blogging and Content Creation:

Regular blogging is a fantastic way to improve your website’s SEO ranking and attract potential students. Write informative and engaging blog posts that address common questions about learning music, offer practice tips, or showcase success stories of your current students.

Ideas for Content that Appeals to Your Target Audience:

  • “Top 10 Tips for Practicing Your Instrument Effectively”
  • “The Benefits of Learning Music at Any Age”
  • “Choosing the Right Instrument for Your Child”
  • “Meet Our Music Teachers: Q&A with [Teacher Name]”
  • “Student Spotlight: [Student Name]’s Musical Journey”

Video Marketing:

The power of video cannot be underestimated in today’s digital age. Engaging video content can capture the attention of potential students and showcase the unique offerings of your music school. Create videos that introduce your teachers, offer virtual tours of your facilities, or showcase student performances.

Tips for Creating Compelling Video Content on a Budget:

  • Focus on quality audio: Utilize a good microphone to ensure your videos have clear sound.
  • Keep it short and sweet: Aim for videos that are under 2 minutes long to hold viewers’ attention.
  • Promote your videos across platforms: Share your videos on your website, social media channels, and YouTube.

Paid Advertising Strategies

While organic marketing strategies are essential, paid advertising can provide a quick boost to your reach and attract a wider audience. Here are two effective paid advertising options to consider:

Google Ads and Social Media Ads:

Both Google Ads and social media advertising platforms allow you to target your ideal audience with laser focus based on demographics, interests, and online behavior. Create compelling ad copy that highlights your unique selling proposition and includes a clear call to action, such as “Sign Up for a Free Trial Lesson Today!” Track the performance of your ads closely and adjust your strategy as needed to maximize your return on investment (ROI).

Retargeting Campaigns:

Retargeting allows you to show ads to users who have previously visited your website or interacted with your social media content. This is a powerful way to stay top-of-mind with potential students who might be considering music lessons but haven’t yet enrolled. Retargeting campaigns can be particularly effective for reminding website visitors about upcoming events or special offers.

Best Practices for Implementing Retargeting Ads:

  • Segment your audience: Create targeted retargeting campaigns based on user behavior on your website. For example, show different ads to users who viewed your pricing page compared to those who read a blog post about learning guitar.

  • Offer relevant incentives: Use retargeting ads to offer discounts or special promotions to entice potential students to enroll.

  • Limit ad frequency: Don’t bombard users with retargeting ads, as this can be counterproductive.

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Navigating Make-Up Lessons in Music Schools: How Automation Unlocks Growth https://opus1.io/resources/navigating-make-up-lessons-in-music-schools-how-automation-unlocks-growth/ Tue, 20 Feb 2024 23:12:11 +0000 https://opus1.io/?p=474 Managing make-up lessons is one of the toughest challenges for music schools. Discover how automation with Opus1 keeps teachers’ schedules full, reduces admin stress, improves student retention, and helped one school scale from 400 to 1,400 students. A smarter way to handle make-up lessons and unlock growth.

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Written by: Samuel Lellouche, Founder & CEO of Opus1

Managing make-up lessons is one of the biggest operational challenges for music schools. A poorly designed policy can stall growth, frustrate families, and overwhelm administrative staff. But when handled strategically, make-up lessons can improve student retention, keep teachers’ schedules full, and set a school apart from competitors.

The Dilemma of Make-Up Policies

Strict Policies Limit Growth

Some music schools enforce rigid make-up lesson rules. While this simplifies scheduling, it narrows the market to families who prioritize music above all else. Strict policies often cap growth and can create friction with parents who expect more flexibility.

Flexible Policies Strain Staff

Other schools offer unlimited flexibility. Families appreciate it, but administrators are quickly buried in calls, emails, and texts to reschedule. This creates errors, burnout, and growth plateaus. In our case, we were stuck at around 400 students despite strong demand.

The Turning Point: Automating Make-Up Lessons with Opus1

Self-Service Scheduling

Everything changed when we adopted Opus1, a music school management platform. Parents could self-cancel lessons and rebook make-ups online, within the boundaries of our make-up policy. Automation handled:

  • Late-cancellation rules

  • Credit limits for make-ups

  • Enforcement of school policies

Scaling to 1,400 Students

By streamlining rescheduling, we grew from 400 to 1,400 active students by February 2024. Automation allowed us to expand capacity without adding administrative staff, while improving family satisfaction and retention.

Addressing Misconceptions About Flexible Make-Up Policies

Myth: Teacher Schedules Will Have Gaps

Many school owners worry that cancellations will create unused time. In reality, automation keeps teachers’ schedules full by letting other students claim openings. Our teachers rarely experienced empty slots, and often enjoyed steadier workloads.

Cross-Teacher Flexibility

If a student’s primary teacher isn’t available, Opus1 enables make-ups with other instructors. This prevents missed lessons and keeps students on track, leading to longer retention and more consistent progress.

Benefits for Students, Parents, and Teachers

  • Students: uninterrupted progress and higher satisfaction

  • Parents: convenient scheduling and transparency

  • Teachers: stable schedules, reduced cancellations, less frustration

  • Administrators: lighter workloads, error reduction, focus on growth

A Smarter Way to Manage Make-Up Lessons

Make-up lessons don’t need to drain resources or block growth. With the right technology, music schools can:

  • Increase student retention

  • Keep teachers’ schedules full

  • Reduce administrative burden

  • Scale to serve more students without losing quality

Our experience—and that of many other schools—shows that automating make-up lessons with platforms like Opus1 creates a win-win for every stakeholder. The result is a school that grows faster, runs smoother, and delivers a better experience for families and staff alike.

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